Thursday, February 11, 2010

Leg Godt!

Last weekend, I went to Western Demark and Northern Germany (more specifically, Vejle, Jelling, Billund, Sønderborg in Denmark and Flensburg in Germany) with my European Business Strategy class. We went to several towns for cultural visits and two companies, GumLink and Lego.

GumLink is a B2B company, developing and manufacturing gum products for branders and retail chain companies. Lego was amazing. I remember my mom always getting Legos for my brother when we were little and I sometimes played with them too, but the company visit really just won me over. The name, Lego, was created by a combining the two Danish words, Leg and Godt (which means "Play Well" in English) to create the name, Lego. Lego has had some rough times the past few years and almost went bankrupt, but they were able to recreate their strategy and focus on what they are good at, which is the classic Lego block. Now they are focusing on their core products and beginning to do well again.

The office had legos everywhere. From huge legos outside, to lighting and pictures made out of Legos and heck, reception area of the building was a Lego! The employees business cards were even little Lego men! The man that showed us around the grounds gave me his little lego man business card because I asked him to look at it and he just let me have it! We toured the packaging facilities and it was so efficient! Having a little bit of a background in Six Sigma, I was thrilled to see it in action... away from the banking world. I asked our "tourguide" what system they used and he said they hired an external consultant to make their processes more lean and were able to drastically reduce their processing times. The whole time at lego was so exciting! I felt like a kid again, even though I was learning about a company and its strategies! All in all, Lego is great... and everyone should go out and buy a set to remind themselves of their childhood! :)

Here are some pictures of Lego:

Notice the lego ceiling!


This picture was completely made out of Lego men. Legit.

Lego Lights. I wish they sold these and I could get them for my apartment!

Lego Light Up-Close

Lego Fun.

Giant Legos outside of the Lego headquarters in Billund, Denmark.

And here are some pictures of the rest of the trip... before my camera died! The cold really zaps camera batteries!

Me in Lejle, with an EliSabeth cup! They never have these in America... it's always spelled Elizabeth! So Wrong! Finally, it's spelled right! ;)

Typical (and beautiful!) Danish architecture in Lejle

The art in Lejle was...  creative and interesting?

IDK what to think about this. Please just note the starving-looking ones and the big lady on top of a starving one. I'm sure it has some great history and significance behind it though?

Denmark's birth certificate, one of the two Jelling Stones.

Dybbøl Windmill.

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